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Self-hypnosis audio for hot flashes: what a 250-woman trial found

Daily recordings beat a convincing placebo, but the placebo did a lot too.

Kevin CrabbeFounder5 min read

What the trial tested

Researchers at Baylor University and the University of Michigan enrolled 250 postmenopausal women who had at least four hot flashes a day (or 28 a week). About a quarter (62 women) had a history of breast cancer, a group for whom hormone therapy is often not an option.[1]

Half were asked to listen to a 20-minute self-hypnosis recording every day for six weeks. The recordings used relaxation and imagery of coolness. The other half got white noise recordings of the same length, also labeled “hypnosis”, with similar educational material. Participants were not told which one was the real treatment. That makes this a much tougher test than comparing hypnosis to doing nothing.[1]

Drop in hot flash score from baseline

Hot flash score combines how often and how severe hot flashes were, from daily diaries.

Self-hypnosis, week 6: 53.4 %. White noise sham, week 6: 40.9 %. Self-hypnosis, week 12: 60.9 %. White noise sham, week 12: 44.2 %. Average percentage reductions per group. Both groups improved; the gap between them is the part attributed to hypnosis. Week 12 was a follow-up six weeks after the program ended.010203040506070Self-hypnosis, week 653.4%White noise sham, week 640.9%Self-hypnosis, week 1260.9%White noise sham, week 1244.2%
How to read this: Average percentage reductions per group. Both groups improved; the gap between them is the part attributed to hypnosis. Week 12 was a follow-up six weeks after the program ended. Source: Elkins et al. — Self-Administered Hypnosis vs Sham Hypnosis for Hot Flashes: A Randomized Clinical Trial
View the data table
Drop in hot flash score from baseline
Group / comparisonValue (%)
Self-hypnosis, week 653.4
White noise sham, week 640.9
Self-hypnosis, week 1260.9
White noise sham, week 1244.2

How big was the difference?

At six weeks, the self-hypnosis group’s hot flash score fell by 53.4% and the white noise group’s by 40.9%. The paper reports this week-6 difference as statistically significant (p = .04). At the 12-week follow-up the gap was 60.9% versus 44.2%.[1]

One detail the headlines skipped: when the researchers compared the whole pattern of change across all three time points, the difference between groups just missed the usual significance cutoff (p = .06). The authors note this analysis was slightly underpowered.[1]

Other measures pointed the same way:

  • By week 12, 60.4% of women who finished the hypnosis program had their hot flash score cut at least in half, versus 42.2% in the sham group.
  • Interference with daily life (a 10-item scale covering work, sleep, mood, enjoyment and more) dropped more with hypnosis: 56.6% versus 48.8% by week 12.
  • 90.3% of the hypnosis group said they felt better, versus 64.3% of the sham group.
  • In women with a history of breast cancer, the difference between groups was larger and clearly significant.

Safety and limits

Four women in the hypnosis group and five in the sham group reported mild adverse events, none judged related to the recordings. There were no moderate or severe events.[1]

  • Most participants were White, non-Hispanic, and highly educated, so results may not apply equally to everyone.
  • Hot flashes were self-reported in diaries, and some women did not complete follow-up.
  • Participants got weekly reminder calls from the study team, which a person using an app on their own would not.
  • The lead author disclosed personal fees from Mindset Health outside this study.

What to take from it

If you have frequent hot flashes and can’t or don’t want to use hormone therapy, self-hypnosis audio is a low-risk option with controlled trial support. Talk to your clinician about the full range of treatments. Regular practice was part of the protocol: women in the hypnosis group reported listening about 8 to 11 times a week.[1]

Hypnova was not the recording tested here and does not offer this specific protocol. For why the placebo question matters so much in hypnosis research, see the placebo question nobody answers.

Sources and further reading

  1. Elkins et al. — Self-Administered Hypnosis vs Sham Hypnosis for Hot Flashes: A Randomized Clinical Trial

    JAMA Network Open, November 2025. DOI: 10.1001/jamanetworkopen.2025.42537. Registered as NCT03572153. Funded by the National Center for Complementary and Integrative Health. Figures come from the full text.

Evidence checked September 25, 2026. This is an editorial research summary by the Hypnova team, not a systematic review or a clinical assessment. Cited studies evaluate their own interventions; they do not establish that Hypnova produces the same outcomes. This article is educational and does not replace individualized care.

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